300+ founders supported · £10m+ in non-dilutive funding
Innovation commercialisation
Do people need it?
Will people use it?
Where do we start?
Building the technology is only part of the challenge.
We help technology founders and growing businesses find the right market, build the commercial evidence and capability they need, and take technology to market.
Product validation Commercial strategy Research Facilitation Fractional leadership
Sound familiar?
We usually get involved when an innovation is at a key commercial point.
Which market should we pursue?
You have new technology or a proposition, but several possible applications, customers or markets.
We help you find where the strongest commercial opportunity lies and decide what to focus on.
Do we have enough evidence to decide?
You’re about to invest in development, launch a product, approach customers or raise funding, but important assumptions are still untested.
We gather and interpret customer and market evidence so you can decide what to do next.
How do we fund it and get it to market?
You know where the business is heading, but need the funding, product and commercial capability to turn technical progress into traction.
We help build the business around it, from funding and product decisions to customers, partnerships and growth.
Build the business behind your innovation
You have promising technology. Now you need to find the right market, build commercial evidence, secure funding and turn it into a viable business.
Turn your next innovation into commercial value
You’re developing a new product, service or technology and need evidence about where to invest, what customers need and how to take it to market.
Supporting founders or growing businesses? Explore our work with Investors → and Programmes →
Work with us
Training and programmes
Practical workshops and programmes: finding markets, building evidence, funding your next steps.
Decision Sprints
Focused support to resolve an important market, customer, product or funding decision.
Delivery projects
Hands-on research, product, funding and commercialisation delivery when you need additional capability.
Fractional leadership
Ongoing senior commercial leadership to build your customer base, secure funding and scale.
The thinking behind our work
A few of the tools and ideas we bring to the decisions we help you make.
Commercialisation Framework
Our evidence-led route from prototype to paying customers.
Explore the framework →Juno
Our AI customer discovery assistant for gathering better customer evidence.
Meet Juno →Make Products That Matter
Chloe’s practical guide to understanding customers and building products people need.
Explore the book →About Chloe and Simon
We started Sharp Insights to put people and evidence at the front of the decisions that define businesses.
We work with technical founders and growing innovation-led businesses to build the business behind the innovation. That can mean finding the right market, understanding customers, shaping the product, securing funding or building the commercial capability to grow.
Chloe’s background spans behavioural science, customer research, product management, commercialisation and innovation funding. She is the author of Make Products That Matter and an Innovate UK assessor. Simon brings product, process and implementation experience, including 11 years at Mercedes-Benz UK managing national products and services and European stakeholders.
In their words
“Chloe listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated.”
Richard Bell, CEO and co-founder, Fourdotzero
Let’s talk.
Book a 30-minute call