Bringing deep knowledge and hands-on practical support to navigate uncertainty, change and innovation challenges
Fifteen years ago, while working in Research, I fell in love with Product and Innovation. As an academic, I immersed myself in the theory—from Lean Start-up to Product Market Fit to Design Thinking.
Applying these theories initially confused me due to the lack of practical guidance. I soon realised that the most successful innovators adapt the theory to their needs, which led me to apply robust theoretical frameworks for practical and pragmatic ways to build data-driven, user-led products and businesses. This led me to write “Make Products That Matter”.
Accelerate innovation with an expert by your side
Use tried and tested frameworks to evaluate products, designs and assets with dedicated, bespoke support.
Don’t go it alone. Leverage my deep experience and knowledge in leadership, commercialisation, UX research, product and innovation to grow your business.
In a fast-paced environment, it’s imperative corporates stay relevant and competitive in the market. Work with me to instil innovation, experimentation and research in your business.
From concept to customer validation, Sharp Insight is an invested partner to deliver consultancy and coaching from product discovery to product marketing.
Who I’ve worked with
Universities
Public Sector
Not-For-Profit
Startups
SME
Accelerators
Consultancies
Corporations
You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in.
"Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-market fit, design thinking, and innovation.
It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.
