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From Ideas to Impact: Innovate with Confidence

Your insights and innovation partner. We help SMEs develop and build innovative products by leveraging AI, automation, and real-world insights to create sustainable solutions.

We’ve worked with organisations big and small, public and private

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Dr. Chloe Sharp, Founder & CEO

Chloe's journey from social and evaluation researcher to innovation consultant has given her a unique perspective on building products people truly need. Her expertise spans:

  • User research and human-centered design

  • Product management and innovation leadership

  • AI implementation and strategy

  • Service design and development

Prior to founding Sharp Insight, Chloe served as Product Research and Marketing Lead at Combine AI, an AI product studio sister company to SnapOut. Her research-driven approach helps businesses identify genuine opportunities for innovation that create lasting value.

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Simon Sharp, COO

Simon brings extensive experience in leadership, product management, research and customer-centric innovation to Sharp Insight. His background includes:

  • Managing multi-million-pound projects for enterprise clients including Ocado, Asda, and Amazon

  • Developing innovative products and services at Mercedes-Benz

  • Expertise in stakeholder management and process optimisation

  • Specialisation in digital transformation and continuous improvement

About Sharp Insight

Our Story

Founded by Dr. Chloe Sharp in 2021 following her successful exit from SnapOut (a user research and grant writing consultancy she co-founded and ran for nearly 5 years), Sharp Insight began as a focused side project offering coaching, NED services, and specialised workshops based on her book “Make Products That Matter”. As demand grew, Chloe transitioned to full-time in 2024, and her husband and business partner Simon Sharp joined in 2025 to support the company's expanding client base.

What We Do

Sharp Insight empowers SMEs to innovate through customer-centric approaches, helping them navigate rapid technological change and harness emerging technologies effectively. We combine rigorous research methodologies with practical business experience to deliver insights that drive meaningful innovation.

Our Approach

We complement our core team with a network of industry experts and partners to provide comprehensive, high-quality innovation consultancy services tailored to your specific needs.

Our services

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Discover and Validate

In the early stages of developing new products or business ideas by doing UX research, discovery to test market demand and validating ideas using prototypes, and help you make data-driven decisions on what to invest in.

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Fund Your Idea

Access funding for your innovative ideas to make your dream product idea come alive through our training courses and partners. We can collaborate with you as a partner on grants or bids.

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Evaluation, Testing and Social Value

Assess your product in the real world to get feedback through user testing and evaluation, as well as measuring its social impact and social value.

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Implement AI and Automation

From basic training in AI and automation, identifying the use cases, and trying tools, to creating roadmaps for AI products and developing policies to make a big impact, we can help your business use AI and automation.

What clients say

  • “Moses hadn’t used user research before this project to develop one of our in-house projects. I was really surprised and intrigued by the insights that Dr Chloe Sharp had found for us. She really challenged our assumptions and gave us something concrete to work with when iterating the Alpha product, based on evidence. We felt reassured that the iterations of the product are in line with user needs and our future product roadmap is based on evidence rather than assumptions. In the future, we’ll certainly do user research again as we gained so much from it.”

    — Terry, Founder of Moses

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Case studies

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We evaluated travel behaviour for shared mobility for the last mile on a DfID Low Carbon Mobility Services project in South Africa

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We upskilled sustainable business owners on the Amazon Sustainability Accelerator in how to do their own customer and product research

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We evaluated user behaviour for electric vehicle charging infrastructure to inform parking and charging services

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We identified use cases for AI through employee research and introduced an experimental approach to testing AI resulting in high time savings

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We collaborate with experts to create your dream team

Consultancies

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Frances Brown

Nightingale Design Research

Innovation training and UX research services

Experts

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Mike Christensen

Christensen Creative

Product management and workshop facilitator

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Dr Adam Richards

Social Value, SROI and Theory of Change expert and Evaluation researcher

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Stephanie Stasey

Digital transformation, automation and AI expert, founder of the Bletchley AI User Group

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Dr James MacFarlane

GrantWise

Grant writer and facilitator for grant workshops

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Georgina Hodgkinson

AI + Automation Consultant: Microsoft Suite, Low and No-Code Third Party Automation and AI Agents for SMEs and Enterprise

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Policy Consultant

Sustainability and Net Zero, policy and government advisor

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Dr Erica Cook

Chartered psychologist with expertise in statistics and data analytics

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MPA: Financial Services for Innovative Businesses

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Inond: Physical Product Design

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Senior UX Designer

Simplistic, impactful design

Sharing thoughts on innovation with impact

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Book cover of 'Make Products That Matter' by Dr. Chloe Sharp

Make Products That Matter

Learn More

Are you looking for a collaborator on your bid or grant?

I’ve personally won over £10m across multiple government grant competitions, bids and tenders including Design Foundations, Smart Grant, DIfD, BEIS GovTech Catalyst, NHS Leadership Academy, SEMLEP, West Midlands Combined Authority and more. I’ve led grant consultancies and grant teams, which won millions of pounds of grant funding.

Sharp Insight can be a subcontractor or project partner to collaborate with you on grant-funded projects as a researcher, evaluator or Social Value provider.

We’re giving free access to an online course for businesses actively helping people and the planet.

Innovate with confidence with Sharp Insight

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