Discover Customer Demand, Validate Ideas and Test Prototypes
We use a wide range of tools for desk research and primary research that fit your budget, speed and needs.
Experience and Expertise
Featured Case Study: We worked with a RegTech startup to identify user needs and conducted beta testing across UK government policy makers
Featured Blog Post: Democratising Research in Product Research where more team members can get involved in the research process
Featured Resource: How might we roadmap what we need to learn for success, rather than product features we think we should build?
Chloe’s Book: Learn more about the value and approach to ongoing research throughout the product development lifecycle
Discover Customer and User Needs and Market Demand to Refine Ideas
We can uncover customer and user needs for products and services, or internal processes to implement AI and automation.
You can get a breadth of insights from a wide range of tools to uncover customer needs
Interviews
Surveys
Focus Groups
Observation (Ethnography)
Social Listening
Competition Analysis
Market Sizing and Analysis
Co-creation workshops
Test Early Ideas and Prototypes Before Building
You can test early ideas using a prototype
Prototyping: From low-fidelity to high-fidelity
Concept testing
Facebook and Instagram ads
Building waiting lists
Discussion groups
MVP Testing
Usability Testing
Get inspired by insights for ideation
Create and generate ideas inspired by the data and insights found
Design Sprints
Affinity Diagramming
Ideation sessions
Sketching and visual thinking
Product prioritisation and roadmap
Bringing the UXMK back to Milton Keynes, coming soon in 2025!
It’s been gone since 2020, but it’s making a comeback! We’ll focus the first one on AI and UX - just like we did back in 2019! Read more here.
